Fudge Blonde Damage Shampoo is a highly pigmented shampoo with violet micro-pigments that helps to neutralize an undesirable yellow tinge in blonde hair and to repair damaged hair. Ensures hair that looks stronger and healthier and keeps blonde shades longer thanks to the included opti-plex technology. The opti-plex technology consists of hydrogenated, vegetable proteins that strengthen the hair from the inside out and make the hair shaft appear up to 95 percent stronger, shinier and 10 times more supple.

• Damage Control Shampoo for 90 Percent stronger hair instantly
• SOS emergency, Damage rewind tithe rescue
• Colour is locked from fading for 30 washes
• Contains repairing Optic-PLEX Technology. Dramatically smoother and double the softness.
• 24 hour fragrance fuse technology means each strand of hair is enveloped in a fragrance infusion lasting 24 hours